In this interview, marketing activists Thomas Kolster (Goodvertising) and Sander Veenendaal (Heldergroen) give their vision on the future of the marketer.

 

Marketing is no longer just about sales. We therefore need to build a positive business case around sustainability. Sustainability must be an integral part of the entire value proposition. Small, sustainable brands are about marketing, sales and scaling-up techniques. "With big brands we start with strategy and cultural change," says Sander. "Only after doing that, you can win outside and grow further."

 

This interview took place before the start of the event "The Future of the Marketer" in CIRCL, during the Week of the Circular Economy 2020 in The Netherlands. (Interview: Arieke van Liere | Camera: Creativebros)