Sander Veenendaal is public speaker about sustainable marketing and entrepreneurship based on love and trust. In 2004 he founded advertising agency HELDERGROEN as an agency that brings positive movement for brands with ideals.

 

Since then he’s been front runner in sustainable branding. With a strong believe that creating the Ideal World is actually possible, he’s been making sustainable brands big and big brands sustainable for over 15 years.

 

Sander inspires people and companies to visualize the future with visionary marketing and to build a magnetic corporate culture based on ‘start internally to win externally’.

 

 

Change by marketing and marketing the change

With expertise in the field of culture change, brand communication around sustainability and circular leadership, Sander has achieved positive movement on many levels. He worked for corporates such as VodafoneZiggo and ABN AMRO and organized the Dutch Circular Leadership Conference and "The Future of the Marketer" during the Week of the Circular Economy in The Netherlands. In addition, he regularly writes for The Optimist and Adformatie and gave guest lectures for, amongst others, NIMA, Hogeschool Inholland and Neyenrode Busininess University.